Oryx Energies expands pan-African advertising campaign

15 January 2015

Oryx Energies’ advertising campaign gained traction in January with its launch across pan-African media, and on a national level in Burkina Faso, Côte d’Ivoire and Uganda.

Four months after its launch in Benin and Tanzania, in September 2014, Oryx Energies’ advertising campaign is expanding, as planned, to reach more markets across sub-Saharan Africa.

The wave of advertisements targeting pan-African TV, radio and magazines began in January 2015, to raise awareness of the Oryx Energies brand. It also launched for the first time in Burkina Faso, Côte d’Ivoire and Uganda, markets where Oryx Energies is solidly present and set to grow.

In the meantime, Benin and Tanzania continued their campaign with a new series of TV, radio, billboard, press and web advertisements.

Launched under the slogan "Oryx Energies. With you, every day", the campaign will raise awareness of Oryx Energies, to help achieve its ambition of becoming the preferred energy brand in sub-Saharan Africa. It is also expected to help stimulate consumer demand for the company’s products and services, focusing sequentially on the brand (all products), LPG and lubricants.

Discover the campaign advertisements on the campaign microsite: www.oryxeveryday.com/en/index.php.